Pop-Up Spotlight

Short-term retail can be the launchpad for long-term business growth—and Cooookies With Us is the perfect example of how the right idea, paired with the right specialty leasing strategy, can flourish into a thriving storefront.

At St. Laurent Centre, we see entrepreneurs test, refine, and grow their concepts every day. But few journeys have been as inspiring (or as delicious) as this one.

A Sweet Start: Testing the Market with a 3-Day Pop-Up

In 2025, Cooookies With Us launched with a modest 3-day pop-up at St. Laurent Centre. The goal? Test customer interest, validate their concept, and introduce shoppers to their bright, playful brand.

The result was immediate and unmistakable. Shoppers loved it!

Scaling Up: From Pop-Up to Kiosk

Following their early success, the brand returned for additional short-term activations. Each pop-up generated more excitement, more customer feedback, and more momentum.

Recognizing the growing demand, Cooookies With Us expanded into a 2-month kiosk, allowing them to:

• Test a wider product offering
• Experiment with pricing and promotions
• Build a consistent customer base
• Gather real-time insights to shape their long-term strategy

This flexible step was a key part of the Pop-Up Project’s design: grow as you go, one scalable format at a time.

The Big Move: A Bright New In-Line Storefront

Stronger sales. Increased visibility. A loyal, enthusiastic community.

These results paved the way for the brand’s next, and biggest, milestone:
a full in-line location in a prime space at St. Laurent Centre.

Their bright pink and teal storefront has quickly become a local favourite, drawing shoppers in with its fun aesthetic and irresistible product lineup. What started as a temporary test has now become a success story.

Why This Journey Works: The Power of Morguard’s Pop-Up Project

Cooookies With Us exemplifies what our Specialty Leasing program is built to do: help entrepreneurs turn great ideas into sustainable retail businesses.

Here’s why the model works:

1. Low-Risk Market Entry

Short-term activations offer a safe, affordable way to test concepts without the commitment of a long-term lease.

2. Scalable Growth Path

Start small, grow when ready. Pop-up to kiosk to in-line is a proven pathway that supports business momentum.

3. Real Customer Validation

Live feedback helps shape product mix, pricing, operations, and brand identity.

4. Clear Pathway to Growth

Businesses that thrive in short-term formats can transition into strong tenants.

Cooookies With Us is living proof that when creativity meets opportunity, long-term success can follow.

Supporting Local Entrepreneurs—One Pop-Up at a Time

At Morguard Specialty Leasing, our mission is to empower local entrepreneurs and help them grow inside our retail centres. Whether it’s a weekend pop-up or a long-term storefront, our programs give businesses the tools, visibility, and support they need to succeed.

Interested in launching your own pop-up or testing a retail concept?
Get in touch with our Specialty Leasing team today.